Its that time of year again- FATHERS DAY!!
We hear it so very often.

"OMG, men are so hard to buy for" 

And up until now I totally believed that! Then I asked some men, "hey, what do you want?" Its turns out it's actually pretty simple.

Dont overthink it!

Men think differently to us gals. It turns out they have far less wants and very specific needs. That should actually make buying for them easy.

Their wallet is worn out- they dont want you to find someone that has re-invented the wheel they just want the same thing again. SIMPLES! That's why the old wallet fell apart. They loved it, and that is the key word. 

Men only bring things into their lives when they LOVE them!

So let me tell you a story about a Pop named Henry and a husband named Adam!

Henrys needs The Pop named Henry, well...he is my Dad! He only has a few select things but they are a few select things that he loves. The Henry ditty bag, which is named after him and inspired by him, and the Original 42 watch he wears everyday. Its not about the money or the fact that its a gift, it actually about his needs. Henry needed a toiletries bag that was strong and rugged but also did not have a zip. He needed his watch to be comfortable and simple with a face that was easy to read without his glasses. The story of Poppys pouch Poppys Pouch is Adams (AKA Mr Hammered) everyday go-to wallet. A design inspired by a threadless pouch left to me from my Dads Dad who passed long ago. Adams needs were different. He had never found a wallet he loved. He wanted a wallet that had a coin space, secure card space and note space (because he's a technophobe). So Adam hunted and hunted and would not trade in the crappy one he had until the right wallet came along. The sample of Poppys Pouch made it to my desk then disappeared. I searched for it for days until I found it very happily in use by Adam. Even though it was released years ago he still uses the original prototype, much to my dismay LOL. So I guess what I am trying to say is what men want is easy. Its what they need, and what they need is as simple as asking them what they want and listening.